Elena Kouznetsova studied fashion design at the University of Applied Science in Hamburg. She has worked for labels such as Perret Schaad (Berlin) and Ninali (Vienna). In may 2014 she has founded the fashion label ZOU.

With clear and uncomplicated lines the label maintains the balance between classic and modern elements, construction and draping and thus desolves geometric patterns into soft and organic structures. The complexity of the patterns and the manufacturing of the high-quality materials are strikingly subtle and make room for self-expression. Yet, the collections stay functional and can be worn on special occasions as well as in every day situations.